Utrecht Doped Up for Tour de France

It’s the initiation of July! It’s time with regard to the Tour de France! But even now there is trouble with the huge sponsor of one of the competing teams.

Right, restrain out that guy’s jersey: the team in discussion is called Giant-Alpecin after its two main sponsors, Giant bicycles (a Taiwan concourse) and the German shampoo manufacturer Alpecin. The suffering arises with Alpecin’s current advertising war cry, touting its concoctions as “doping with a view to your hair.”

Oops. “Doping”: that’s some awkward word at the Tour de France. Alpecin executives swiftly retreated, promising to suspend the slogan for the three weeks of the Tour. CEO Eduard R. Dörrenberg so much as promised on the company website “a team exclusively of any doping, without the slightest doubt. We are well aware of our accountableness and can clearly distinguish between preferment of the effects of a work and sportive trickery.” You be possible to read it all here (if you know fully German: “No doping-advertising during the Tour”):

That’s very noble of Herr Dörrenberg, but it’s also naive. He has no ability to produce such a promise. What is he going to effect, have his Alpecin employees patrol the highways and ~ the agency of-ways around every Tour-stage looking into buildings, trailers, barns, etc. to distinguish if anyone is transfusing blood?

Let’s ~ to mind how bicycling’s biggest competition, this Tour de France, without more a few years ago saw it’s greatest illustrious personage, he who had won the goods seven years in a row, stripped of every one of those titles for doping. It took a though to catch up to Lance Armstrong, by reason of the key facilitators around him to lastly break down and start providing ground of belief; his last such victory was in 2005 in which case he was not stripped of those titles till 2012. But that did not sense so much, as in the meantime the Tour was repeatedly hit with other winners who also turned wanting in the end not to subsist winners since they, too, were (eventually) caught doping. I challenge you, what shred of credibility does this “competition” regard left?

Of course, regular readers of this weblog will recall that I have never been inclined to treat the Tour de France viewed like anything more than a farce, the pipe for jokes. It’s only logical, given how human beings work: the eminent renown and fortune that can subsist won through Tour success, together by advances in medicine and pharmacology what one. are inevitably trailed by some years through any corresponding advances in detection technology, estate it inevitably will be crooked similar to a dog’s hind leg (a dynamic shared, ~ the agency of the way, by many Olympic Games events).

Yet that which do we have here? . . . This year the with equal rea~n-called Grand Départ, the tour’s kick-done, is scheduled to take place this upcoming weekend regular down the road in Utrecht. Nearly a the great body of the people visitors to the city are expected (tying up the incorporated town that just happens to be right at the center of the pair the Netherlands’ highway and railway networks, ~ means of the way); and a whole arrangement of relevant and not-so-apposite festival activities has been scheduled on every side the event.

What’s next? Perhaps someone could inventory a big Scientology festival? Or maybe a WWE (World Wrestling Entertainment) observance? At first glance it seems inadmissible how so much public attention, thus many public funds, could be loving to such a farcical spectacle. But you post-haste realize that any such excuse despite a party will do; no grounding in sporting reality is required, especially when attracting the way of extra revenue to a city that the expected 800,000 visitors be pleased bring to Utrecht this weekend. You sole need look to Christmas to conceive the pattern: stripped of original significance, now just an excuse for a some one, for spending money.

Diabolical Legitimacy-Building

Still, narrow can match the travesty the Tour de France has become over the last, oh, fifteen years. But the organizers are moving on that; this sort of externality-of-France franchising is part of their gifted strategy. As explained above, the fortune to stage the Grand Départ certainly be pleased not be refused, if only in opposition to cynical commercial reasons; yet the very act of putting on such a city-wide event, and all the resulting hoopla, lends the uninjured affair legitimacy, especially in a fatherland so devoted to the bicycle like is the Netherlands. Before long in addition and more people have forgotten the twisted dynamics behind the competition and to believe the winner really is the superlatively good rider, on the best team – until the next doping scandal.

Yes, newly come history has made it clear to anyone resolving to see, and willing to remember, that doping goes in the same time with the Tour de France like a seafaring man and the sea, like apple pie and America. So I suppose to those Bielefeld shampoo manufacturers: Don’t hinder now, go on right ahead with your “doping for the hair” commercial message, with the Tour de France you’ve come exactly to the right place!

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Posted up~ Friday, July 3rd, 2015. Trackback

Tags: 20 Minutes, Alpecin, Christmas, doping, Tour de France, Utrecht

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