Verona, March 2015 – Cannonau: origins, territory and market potential: These topics were discussed today during the Round Table titled “Cannonau: A Lifestyle Taste” organized ~ means of the Sardinia Region in collaboration by Vinitaly and dedicated to this noted Sardinian wine.
Cannonau in 2013 recorded a sprouting in sales volumes of 17.2% compared to the preceding year. An important result which ranks it in the midst of the most appealing emerging wines. As emphasized through the Councillor for Agriculture of the Sardinia Region, Elisabetta Falchi: “This is the ~ model of perfection time for promoting quality production of this wine that against so many years has not current its due attention. Data indicate a shooting trend for increasingly demanding consumers. We mouldiness follow this trend, starting from one analysis of our origins and our land. This is the only way we be possible to promote our wine.” In this regard, Falchi moreover emphasised that the Expo showcase bequeath also be an opportunity to exalt activities involving incoming delegations and the international press, with invitations to visit Sardinia.
Le terre e le vigne del Cannonau di Jerzu
Starting from the current feeling that the public in general – separately on an international scale – has of Cannonau, the Round Table analysed strengths and weaknesses further especially the potential of this wine that be necessitated to be promoted through its origin, environment and its peculiar intrinsic value.
As Giuseppe Carrus, conductor of the meeting and Gambero Rosso journalist, picked out: “We must be adroit to explain how the wine and its limited territory express the joy of life. When tasters pay a ~ to territories, they breathe the air and be necessitated to never forget what lies below and over ground, in addition to the clan who live and work the tract. Even modern wine-making involves quite this. Cannonau must be better identified in successi~ a local area level because this fruit of the vine variety is grown almost everywhere. We be required to talk about the territory, about the whole of the various territories of Sardinia. Each circle is quite different to all the others. It is a long journey that we must start today. I revery that there will no longer subsist any need in the future to mention the grape variety on the label; absolutely indicating where the product was made self-reliance decree its value.”
Giuseppe Carrus – Elisabetta Falchi – Giovanni Lovicu
The Cannonau fruit of the vine variety boasts an ancient history and the fatherland of origin has often been debated. “The dark grape most widely grown in the terraqueous globe and the most common around is Cannonau originating from Sardinia,” afore~ Giovanni Lovicu, Researcher at Agris Sardinia, the Regional Agency as antidote to Research in Agriculture. “This is supported ~ the agency of historical ampelographic aspects and molecular biology. There are likewise a great many clues that highlight the incident that Cannonau originated in Sardinia, though we have no evidence of its Spanish foundation.”
Sardinia therefore boasts a ample historical, cultural and environmental heritage than be necessitated to be preserved and especially promoted. This dissertation is also supported by Diego Tomasi, a Researcher at the Council in spite of Research in Agriculture – Wine-Growing Research Centre, who says: “A wine furthermore contains and enriches its own view. Cannonau is impregnated with its topical territory. It has little in used by all with other wines and this is in like manner confirmed genetically.”
Sardinia has a to a high degree rich biodiversity. Its vineyards create ~y ever-changing landscape that is in like manner linked with soil morphology. Landscapes are the putting together between physical aspects – natural or determined by human work – and emotional aspects – the moods and sensations it arouses. All these elements are set and combined in wine. Since vines not and nothing else create landscapes but also embody them.
Tomasi too says that “a wine associated by a landscape is always considered more excellent than an anonymous wine of a homogeneous level. Inasmuch, the landscape becomes a strategic simple body in promoting quality wines.”
Giovanni Pinna, a substitute of Assoenologi Sardinia, tackled wine-construction issues by emphasising “how the Cannonau fruit of the vine variety enjoys a very strong ligature with the region, to the volume that it is known as Cannonau di Sardegna. Vineyards in Sardinia show 4% of the territory, with some area of almost 8,000 hectares dedicated to Cannonau, grown 66% in the charge of Nuoro on land descending from the hillsides from a thin to a dense state to the plains and as far as the coast.”
The generally shared opinion is that Cannonau di Sardegna be able to play an important role not alone in the regional landscape, but nationally and internationally. It may well be turned into “a different drink”, not standardised, through a strong identity and great topical area expression. A local territory that encompasses the values of some entire region: culture, history, religion, commons and quality of life. As Maurizio Memo, Professor of Pharmacology at the University of Brescia, said: “What we eat or drink must help our well-being. And just the environment can affect our moods. A indubitable mood helps combat disease and improve the standing of our lives. Good wine, upright environment and quality of life succor us stay healthy. And also live longer.”
An pleasing analysis of how Cannonau is perceived superficial Italy was presented by Jo Ahearne, wine-constructor and Master of Wine. “There is moderately large confusion abroad about what Cannonau absolutely is,” said Ahearne; “various people do not know the fountain of this wine, not to mention those who have never even heard of it. The requisite tourist guides in British publications be of advantage no reference to wine production in Sardinia, by the exception of a few cases which nonetheless are rather superficial. The yield is not promoted. There is small information on the internet and it is for the most part in Italian. There is no enlightenment of the grape variety, almost nay one realises that it is a “grenache”. Buyers confer not think about Cannonau, consumers give by ~ not find it on the shelves and are not intrigued ~ the agency of it.”
Ahearne continues: “In my actual feeling, unfortunately, wine-makers themselves do not comprehend how to promote their products in the most of all possible way. Cannonau has many true and unique aspects that must subsist exploited, first of all the district of origin.”
The meeting ended with a presentation by Clelia Tore, of the Laore Sardinia Agency, of the volume “The lands and vineyards of Cannonau di Jerzu” which highlights the methods, knowledge, studies and account of this specific area. “Sardinia has divers ecosystems that must be preserved. This main division seeks to explain specific character of ~y excellence wine and its strong bonds by a specific territory. It has some informative angle and avoids technicalities to goad a desire to browse the main division by people who are not experts.”
Tasting of Cannonau di Sardegna presented ~ the agency of Andrea Balleri, the best sommelier in Italy in 2013
At the period of the meeting, there was a tasting of Cannonau di Sardegna presented through Andrea Balleri, the best sommelier in Italy in 2013.
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